Pay Per Click Campaign Management & Consultation
Are you getting the most out of your PPC campaigns?
Are you getting the conversions that make your investment worth it?
Do you fully understand the data and apply it to make adjustments that result in more business?
If you answered “I don’t know” or “no” to any of these questions, you may need help with your PPC campaign management.
Pay Per Click 2018 Stats
PPC Stats 2018
- Google AdWords results receive 65% of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
- Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
- On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
- For high commercial intent searches (someone looking to buy a product) paid ads get 65% of all clicks. (Wordstream)
- The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)
- PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
- 65% of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot
- Search ads can increase brand awareness by 80%. (Google)
- 75% of people who find local, helpful information in search results are more likely to visit the physical stores. (Google)
- Terra Organics attributes 25% of their new customers to their targeted search campaigns. (Google)
- Display advertising has proven to increase traffic to websites by 300%. (Visually)
- There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
- 43% of new customers buy something they saw in a YouTube ad. (Contently)
- AdWords competitive rate of 87% allows your advertisement to fairly promote your products or services making you a competitor to those in similar industries. (Optimus 01)
- The Legal industry has the highest average Cost Per Actions: $135.17 (Search Engine Land)
- The average person is served over 1,700 banner ads per month, but only half of them are ever viewed.
- The proportion of desktop and laptop users who use blockers is more than twice as large as the proportion of smartphone users who use blockers. (Business Insider, 2017)
- Ad blocking in the US has increased from 15%-30% since 2014. (Statitsa, 2018)
- 30% of marketers think outbound marketing tactics are overrated. (HubSpot, 2018)
- 70% of millennials like it when they can click on a product from an ad. (Google, 2018)
Search Ad Statistics
- There are 160+ billion monthly Google searches.
- In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27% more likely to buy something in-store. (Google)
- Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10% more, on average. (Google)
- 51% of searches are longer than 4 words. (Wordstream)
- Appx. 70% of all online searches are Google searches.
- Appx. 1,200 words count average for top content. (Niel Patel)
- 90% of online users trust reviews. (Google)
- 75% of marketers say SEO is content creation.
- 95.3% of clicks go to the top 4 results.
- 40% of store purchases start online.
- WordPress Blogs get 93% more links of HTML, CSS or Platforms like Godaddy & Square Space.
- 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
Mobile Advertising Statistics
- Marketers and advertisers are putting 51% of their budget into mobile ads. (Impact, 2017)
- Both desktop and mobile ads deliver branding effectiveness, but mobile ads perform better. (Com Score, 2016)
- Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
- Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire, 2018)
- 60% of consumers click on mobile ads at least weekly. (Business Wire, 2018)
- By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (MarketingLand, 2018)
- 87% of Facebook’s advertising revenue comes from mobile (AdWeek)
Statistics Source Blue Corona
Are You Getting the Most out of Your PPC Campaigns?
Are You Getting the Most out of Your PPC Campaigns?
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